Thanks for sharing your working out in the open Rob, its really helpful.
We’ve been looking at how we handle our data. Over the years we’ve had recommendations from both in-house and consultancy teams about how to do this, but now we want to break the cycle and finish what we started.
Above all we’ve been thinking about how we can take a more ‘Co-op’ approach to our data. We pulled together a multidisciplinary team from across the business to look into this and they’ve become know internally as the ‘data layer’ team (explained in more detail by Rob in his being trusted with data post).
So, where to start?
We want to be trusted with data, and use data to inform what we do. The purpose of the discovery was to explore how we should go about creating the right conditions, both online and offline, to support this; and where to start.
We wanted to understand:
- How we deal with data now.
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